Top RevOps teams trust Kernel at enterprise scale

Kernel’s ability to enrich accounts with custom insights at scale is unparalleled.

Antoine Cornet

Head of Revenue Operations at Cognism

Testimonial →

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Philip Front

Director, GTM Systems & Architecture

Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.

Markus

Director Revenue Operations

Testimonial →

Kernel beat all other data providers on accuracy.

Sara Jordão

Revenue Operations Manager, Remote

Testimonial →

Kernel is critical to our sales strategy by ensuring everyone in the revenue function is aligned and focused on the right accounts of the right size.

Greg Johnson

Chief Sales Officer

Testimonial →

Nailing our target accounts globally is my top priority.

Chris

Director, Global Revenue Operations and Enablement

Testimonial →

With Kernel, we can be confident that our target market is well-defined and fully researched, allowing us to prioritise accounts by need, resulting in higher sales velocity.

Alun

Head of Revenue Operations

Watch how Kernel solves the hardest data challenges facing enterprise RevOps teams

Get the CRM of your dreams

Kernel Entity Database

All companies, the context about them, and their hierarchies

Unlike traditional enrichment databases, each company in the Kernel's entity database is paired with the structured and unstructured context associated with the entity. This enables custom and accurate use of AI for enterprise-scale CRM cleaning, custom enrichment, and account sourcing.

Kernel App

Map your CRM onto your market with mass action capabilities

The Kernel App is built to configure your use of the Kernel Entity Database and take actions in a CRM with enterprise-grade safeguards. Our solutions engineering team will help you clean, enrich and complete your CRM based on a risk tolerance of mass actions bespoke to your business.

Kernel CRM Integration

No new interfaces for reps, full control for RevOps

The Kernel CRM Integration allows you to bring the configuration from the Kernel App into your CRM. It offers flexibility and robustness, from custom objects to inbound enrichment, so you can turn your CRM into the source of truth for your market.

The vendor patchwork Kernel replaces

Kernel maps your CRM onto your market, with tooling to clean, enrich, and complete your CRM like a human would. Powered by our proprietary master entity database purpose-built for AI.

Master entity data

Entities and hierarchies

No ability to customize with AI

AI enrichment

Customize account data with AI

No notion of entities and hierarchies

Mass action

Deploy CRM changes at scale

Depends on master data accuracy

Manual review

Capture edge cases

Inhumane levels of manual review

Fix your CRM ahead of your next planning cycle

Your first 4 weeks with Kernel.

Week 1: Set-up

Finalize CRM access.
Review field set & create custom fields.
Complete data backup.
Confirm business logic & begin configuration.

Week 2: Configure

Account-Level Cleaning. Example: Identify and fix missing & incorrect websites.
CRM-Level Cleaning: Establish the full corporate hierarchy for each account.
Testing & Configuration: Incoporate business logic on account risks, merging logic & deduplication policies for constant refinement.

Week 3: Action

Kernel provides recommended cleaning actions.
Surgical updates using cleaning actions, guided by Kernel’s solutions engineer.

Week 4: Enrich

Enrichment datapoint samples provided throughout implementation period for feedback.
Kernel enriches accounts with chosen data-points in the CRM or staging fields such as headcount.

Top RevOps teams trust Kernel at enterprise scale

Learn how enterprise RevOps teams combine master data, mass action cleaning, and AI enrichment capabilities in one platform.

Case Study →

“Kernel's custom industry verticals let us distinguish between Healthtech, Edtech, and Fintech prospects. This customization completely changed how we segment our market.”

Stephen Rickli

Senior Director of GTM Strategy & Operations

Case Study →

“Kernel let me create stellar territories for 100+ reps in 1 week, including finding 15,000 brand-new accounts.”

Sara Jordão

Revenue Operations Manager

Case Study →

"The difference between a generic database provider and Kernel is that I’m confident our CRM actually maps onto what is happening in the market."

Miguel Valdez

Revenue Operations Director

Case Study →

“Kernel’s AI custom enrichment pre-qualified every account in the CRM and maintains baseline hygiene. Our reps work directly in the CRM with far richer and more relevant data to aid in their prospecting.”

Alun Swift

Head of Revenue Operations

Case Study →

"High-conversion target account lists are integral to our go-to-market strategy. Kernel provides us with insights we previously could only get from reps manually researching thousands of accounts."

Vadim Zakiyan

VP of RevOps

Case Study →

"Kernel is like a superpower for RevOps"

Marc Cherichella

Head of Revenue Operations

Account data that builds CRM confidence.

Top RevOps teams trust Kernel at enterprise scale

Kernel’s ability to enrich accounts with custom insights at scale is unparalleled.

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.

Kernel beat all other data providers on accuracy.

Kernel is critical to our sales strategy by ensuring everyone in the revenue function is aligned and focused on the right accounts of the right size.

Nailing our target accounts globally is my top priority.

With Kernel, we can be confident that our target market is well-defined and fully researched, allowing us to prioritise accounts by need, resulting in higher sales velocity.

Watch how Kernel solves the hardest data challenges facing enterprise RevOps teams

Get the CRM of your dreams

Kernel Entity Database

All companies, the context about them, and their hierarchies

Kernel App

Map your CRM onto your market with mass action capabilities

Kernel CRM Integration

No new interfaces for reps, full control for RevOps

The vendor patchwork Kernel replaces

Master entity data

AI enrichment

Mass action

Manual review

Fix your CRM ahead of your next planning cycle

Week 1: Set-up

Week 2: Configure

Week 3: Action

Week 4: Enrich

Top RevOps teams trust Kernel at enterprise scale

“Kernel's custom industry verticals let us distinguish between Healthtech, Edtech, and Fintech prospects. This customization completely changed how we segment our market.”

“Kernel let me create stellar territories for 100+ reps in 1 week, including finding 15,000 brand-new accounts.”

"The difference between a generic database provider and Kernel is that I’m confident our CRM actually maps onto what is happening in the market."

“Kernel’s AI custom enrichment pre-qualified every account in the CRM and maintains baseline hygiene. Our reps work directly in the CRM with far richer and more relevant data to aid in their prospecting.”

"High-conversion target account lists are integral to our go-to-market strategy. Kernel provides us with insights we previously could only get from reps manually researching thousands of accounts."

"Kernel is like a superpower for RevOps"

Kernel use cases for enterprise RevOps teams

Target the right accounts

Build territories confidently

Deploy AI on trusted data

Swipe to see Kernel in action