Accurate entity data, guaranteed.

Make Kernel responsible for data quality. Grow confidently with data you trust.
Book a demo →Explore Kernel data
Leading Revops and data teams trust kernel at scale

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Philip Front
Director, GTM Systems & Architecture

Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.

Markus
Director Revenue Operations
Case Study →

With Kernel, we have been able to focus all our GTM efforts on the companies who actually match our target buyer definitions.

Markus Goth
Director of RevOps
Testimonial →

Kernel’s data accuracy exceeded our expectations.

Mityu Dinev
International Revenue Operations Lead
Case Study →

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Philip Front
Director, GTM Systems & Architecture

Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.

Markus
Director Revenue Operations
Case Study →

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Philip Front
Director, GTM Systems & Architecture

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Philip Front
Director, GTM Systems & Architecture

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Philip Front
Director, GTM Systems & Architecture

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Philip Front
Director, GTM Systems & Architecture

Imagine you had expert humans continuously fix and enrich every record

THE OLD WAY
Buy enrichment data
Hire humans to fix it
Try to plug the gaps with AI
= Inaccurate data, stressed humans, and missed opportunities
THE KERNEL WAY
The consistency and coverage of a database
Data accuracy from agents trained on hard edge cases
If you find an error, Kernel fixes it
= Grow using data you trust
Three steps, one outcome:

Entity data guaranteed to be accurate

1.

Resolve every record to a unique and persistent ID

Resolve identities from messy input data with transparent explainers
A unique KERN ID per entity, from single business units up to global parents
Persistent through domain changes, rebrands, and acquisitions - across systems
2.

Enrich with hierarchies and firmographic data

Kernel docs  →
Full corporate hierarchies, covering every category you could sell to
Firmographic data on every entity, and rolled up across subsidiaries
Reasoning explainers and sources on every data point build trust and auditability
3.

Handle errors to
enforce accuracy

Flag an error and Kernel investigates to ensure accuracy
Kernel explains its decision with justification
Kernel gets more accurate the more your team uses it

Explore Kernel data

Every entity in the hierarchy, resolved, verified, and enriched by Kernel. Select data sets to view the full range of Kernel data.

Data sets
Explore the full Alphabet hierarchy
14% → 90%+
Average increase in CRM record accuracy
4x
More accurate than legacy data tools
Full
Coverage of the B2B economy
"Kernel's data accuracy exceeded our expectations. Transparent reasoning behind every entity and firmographic means I can trust the CRM without constantly double-checking."
Alexander DeMoulin
Director Revenue Operations
Use cases

Entity data underpins decisions across your business

Go-to-market

Territories you can build fast and that keep your reps happy

Single reps chasing the same logo and subsidiaries
Books carved by accurate region, segment, and revenue
Fair patches for your team
Resolve & roll up

Ensure inbound leads map to the right account

No creation of duplicate accounts
New accounts have entities resolved and enriched with foundational data
Match on resolve

Map out and expand the complex hierarchies you already know about

Find parent and top parents accounts you were missing
Allocate complex hierarchies strategically
Avoid targeting subsidiaries or holdcos with no buying power
One parent, more to sell

No more garbage in, garbage out

Guaranteed accuracy data fuels successful automations
Avoid account identity draft between systems
Trace everything back to your system of record
Scope of automation

Safely merge duplicates, delete accounts, and map hierarchies

Build custom survivorship logic using any field in your CRM
Apply risk scoring so you can quickly fix the bulk of errors, but review harder edge cases
Make your system of record a fair reflection of your market
mass action functionality
Cross-functional

Billing that talks to your GTM

Capacity planning that sticks

Keep your cross-functional data aligned

Combines systems of record to a single source of truth

Resolve bad debt

Ensure consistency between GTM and finance

KERN IDs mean teams always talk about the same entity
The KERN ID survives domain changes, rebrands, and acquisitions
Confusing duplicates removed from the system of record
One KERN ID, through every change

Allocate headcount from an accurate foundation

Distribute accounts fairly across regions
Irrelevant holdcos and subsidiaries removed from the equation
Equitable books for your team
Helios EMEA · headcount

Fuel all parts of your business with consistent data

Ensure sales, marketing, finance and technical teams all work from the same foundation
Clean data, downstream

Preserve the data you need, and cut the data you don’t

Survivorship rules mean you don’t lose crucial data when combining systems
Resolve to a KERN ID so you have clarity on each record
Combine the best  data from your legacy systems, update and  fill the gaps with Kernel hierarchies and firmographics
Two bases, one hierarchy

Use Kernel account data to understand the invoices your accounts team are chasing

KERN IDs and accurate firmographics give you a clear picture of each account
Match to tools like credit bureau to efficiently chase bad debt
Resolve bad debt

Kernel works where you work

CRM
Data warehouses
AI tools
Orchestration tools
Proof

Leading operators rely on Kernel for their entity data, so they can focus on strategic work

"Kernel's data accuracy exceeded our expectations. Transparent reasoning behind every entity and firmographic means I can trust the CRM without constantly double-checking."
Mityu Dinev
Intl. Revenue Operations Lead
"Kernel stops the bickering over accounts. A US rep was working an account that turned out to be headquartered in France. We never knew, because the records had different names and were never paired."
Jared Pleasants
Revenue Operations
How n8n built the account foundation for a 10x sales team expansion
Read Case Study →

Accurate entity data, guaranteed.

Book a demo →Explore the Kernel API
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