Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.
Philip Front
Director, GTM Systems & Architecture
Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.
Markus
Director Revenue Operations
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Kernel beat all other data providers on accuracy.
Josephine
Director of Sales Development
Testimonial →
Kernel is critical to our sales strategy by ensuring everyone in the revenue function is aligned and focused on the right accounts of the right size.
Greg Johnson
Chief Sales Officer
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Nailing our target accounts globally is my top priority.
Chris
Director, Global Revenue Operations and Enablement
Testimonial →
With Kernel, we can be confident that our target market is well-defined and fully researched, allowing us to prioritise accounts by need, resulting in higher sales velocity.
Alun
Head of Revenue Operations
Get all the accounts your best rep would self-source if they had unlimited time.
Kernel’s TAM analysis enables RevOps to estimate the size of the opportunity. Kernel analyzes all of the accounts in your CRM and your target customer criteria to deliver accurate estimates of how many potential accounts you are missing.
Kernel crawls the entire web, regulatory databases, and its master data to build an accurate estimate of a business’s total addressable market. At this stage, Kernel focuses on broad criteria to get a complete picture of the market.
RevOps leaders can build data-driven territories for sales reps and plan headcount growth to ensure optimized sales capacity. By contrasting the known size of TAM in the CRM against the estimated potential size of the market, missing from the CRM, Kernel can predict potential ARR growth by adding net-new identified accounts.
Custom Account Filters
Kernel first runs an AI-powered search across all companies in the world to identify the target accounts that are not in your CRM. Kernel validates why accounts have been sourced, so you can trust the quality of net-new accounts and grow pipeline with confidence.
To ensure that net-new accounts truly match your ICP criteria and do not create further bloat in the CRM, Kernel applies custom filters to the search. Whereas generic providers optimize for volume and apply basic filters, Kernel typically provides fewer but higher-quality accounts.
Custom filters ensure a consistent quality of enrichment in the CRM. Net-new accounts identified and added to the CRM have a high buying propensity and allow RevOps leaders to scale up outbound quickly. AI Account Sourcing can be refreshed at different intervals to ensure new ICP accounts are never missed. RevOps leaders use AI Account Sourcing to accelerate market expansions or target new audiences.
Before Kernel
After Kernel
Precision account sourcing
Kernel prioritizes account quality over the quantity of accounts. Traditional account sourcing relies on a single source of data with generic filters, leading to RevOps paying for large datasets of generic accounts.
Kernel deploys AI to replicate the behavior of an experienced sales rep, identifying hidden gems across a variety of data sources and checking for niche ICP criteria before adding them to the CRM.
RevOps leaders use Kernel’s AI Account Sourcing to:
- Identify the white space in your TAM - Accelerate new market expansion - Find fast-growing accounts before your competitors - Scale hiring plans with confidence.
Without TAM coverage, RevOps cannot confidently execute the GTM strategy. Incomplete account coverage blocks confident headcount planning, accurate TAM capture, and strategic market expansion, leaving RevOps teams working with incomplete data and sales teams chasing a fraction of their potential market.
Kernel's master data and AI sourcing modules converge to solve this fundamental problem, transforming your CRM from an incomplete prospect database into an accurate, comprehensive view of your addressable market.
While the master data module ensures data accuracy and completeness across all existing accounts, the AI sourcing module continuously discovers new high-fit prospects from the open web, Google Maps, local registries, and lookalike modeling, including countless businesses that don't maintain LinkedIn pages but perfectly match your ICP.
Complete TAM coverage
Get a complete market view, tailored to your ICP criteria. AI Account Sourcing completes Kernel's modules, ensuring clean and prioritized account lists to drive efficient revenue growth.
AI Cleaning & Hierarchies
Fix your master data, de-duplicate accounts using AI and build corporate hierarchies with custom definitions to match your GTM strategy. Once the CRM is clean, Kernel keeps it that way.
Enrich accounts with precise firmographics and custom data points that match your unique ICP criteria. Build niche vertical classifications beyond broad categories to target your market.
Kernel removes the complexity of deploying AI in enterprise CRMs
AI Account Sourcing requires visibility of the accounts in your CRM to ensure net-new accounts are genuinely new and not duplicates. Kernel only adds sales accepted leads to the CRM and prioritizes quality over quantity.
Step 1:
Book a demo and define your target audience.
Step 2:
Share a CSV of all the accounts in your CRM.
Step 3:
Review a sample of net-new accounts sourced by Kernel.
Step 4:
Run Kernel’s AI Account Sourcing across the entire web and public information.
With Kernel, we can be confident that our target market is well-defined and fully researched, allowing us to prioritise accounts by need, resulting in higher sales velocity.
Nailing our target accounts globally is my top priority.
Chris
Director, Global Revenue Operations and Enablement
Kernel Guarantees
30-Day Implementation
48-Hour Resolution
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