Data accuracy is the single most important challenge for GTM teams at companies like Fin (previously Intercom).
This is why Fin chose Kernel as a core part of the foundation for their GTM system.
Before Kernel, Fin’s team spent weeks manually scrubbing CRM records, fixing headcounts, and mapping hierarchies. Now, as Fin expands into the Enterprise, Kernel hierarchy and core firmographic data are improving crucial GTM processes, including book carving, account scoring and allocation, and market sizing.
With AI tools and agents now running on a single source of truth, the returns on accurate data compound faster than ever. Fin has one of the most advanced GTM Ops teams in the world, and we’re excited to work together.
