Fully map corporate hierarchies

Unlock full corporate hierarchies for accounts you already own

Uncover new parent and child accounts, classify every record's status, and use Kernel to map new and old records into accurate trees.

01 - Fully map corporate hierarchies

Access perfect hierarchies for the world's most complex companies

Fortune 2000 companies have fiendishly complicated operating structures. Use Kernel to upload all 2000 to your system of record, including accurate firmographic data at the entity and rolled-up level.

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02 - Fully map corporate hierarchies

Use Kernel hierarchies to identify buying power

Kernel's hierarchy data includes entity classifications, such as operating company, business unit, HoldCo, or brand. Use you own GTM logic to blend an account's status with Kernel regional/global classifications and firmographics to determine buying power likelihood.

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CASE STUDY

How GWI replaced Dun & Bradstreet and cleaned 69,000 accounts with Kernel

"The data that Kernel gives us, and the reasoning behind it, is better than anything else we have."

81%

of accounts updated with more accurate headcount data

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Unlock full corporate hierarchies for accounts you already own

Access perfect hierarchies for the world's most complex companies

Use Kernel hierarchies to identify buying power

How GWI replaced Dun & Bradstreet and cleaned 69,000 accounts with Kernel

81%