Full corporate hierarchy mapping

Unlock full corporate hierarchies for accounts you already own

Uncover new parent and child accounts, classify every record's status, and use Kernel to map new and old records into accurate trees.
Kernel finding missing parent and child accounts and mapping corporate hierarchies
01 - Fully map corporate hierarchies

Access perfect hierarchies for the world's most complex companies

Fortune 2000 companies have fiendishly complicated operating structures. Use Kernel to upload all 2000 to your system of record, including accurate firmographic data at the entity and rolled-up level.
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Kernel showing complete Fortune 2000 hierarchies, with perfect firmographic data
Using Kernel hierarchy data to identify buying power within a corporate structure
02 - Fully map corporate hierarchies

Use Kernel hierarchies to identify buying power

Kernel's hierarchy data includes entity classifications, such as operating company, business unit, HoldCo, or brand. Use you own GTM logic to blend an account's status with Kernel regional/global classifications and firmographics to determine buying power likelihood.
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CASE STUDY

How GWI replaced Dun & Bradstreet and cleaned 69,000 accounts with Kernel

"The data that Kernel gives us, and the reasoning behind it, is better than anything else we have."

81%

of accounts updated with more accurate headcount data
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