Territory design

Territory design starts with account data

Kernel's account data is consistent and accurate across your entire system of record, meaning you can build territories that generate revenue.
Kernel’s consistent and accurate firmographic and hierarchy fields across a full system of record
01 - Territory Design

Ensure fairness across your sales team

Kernel firmographic and hierarchy data can be used in capacity planning to build undisputed books of business.
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Kernel hierarchy and firmographic data used to build books of business for a sales team
Kernel used to assess the revenue potential of complex corporate hierarchies
02 - Territory Design

Understand the size of complex accounts

Kernel parent/child relationships give you the full picture of strategic accounts. You can see rolled-up and entity-level firmographic data to understand the full value of your pipeline on the account.
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CASE STUDY

How n8n built the account foundation for a 10x sales team expansion

"It's the wild west at the moment"

4x

Firmographic data accuracy than prior tools
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03 - Territory Design

Strategically allocate accounts with complex hierarchy structures

Kernel associates accounts based on their parent-child relationship, so you can ensure that multi-entity hierarchies are owned by the same sales rep. Efficient, fair, and set up for your team to maximise revenue from enterprise logos.
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Kernel used to strategically allocate complex accounts to single owners, and block sales conflicts