Questions that Alexander DeMoulin, Director of Revenue Operations at Fin, and the rest of the team dealt with daily.
When you grow as fast as they have, your CRM bloats quickly. Inbound leads, marketing lists, and sales-sourced accounts pile in from every direction. The same company can end up in the CRM three times under three different names, none of which match the legal entity on the invoice.
So when finance asks "who actually paid us?", the honest answer is often "we're not 100% sure".
Alexander and Anders spent 30 minutes discussing how Fin cracked it and why accurate data is the foundation for successful building in the AI era.
Link here
