4x more accurate.
That's what n8n's RevOps team found when they tested Kernel against their incumbent data tools.
n8n is one of the fastest-growing B2B companies right now. They have raised $240m, and have a sales team that has scaled from 5 to 50 reps in a single year.
But Salesforce hadn't kept up. No corporate hierarchies, poor firmographic accuracy, Enterprise accounts misclassified as SMB, and thousands of duplicates.
When you're building territories for 50 reps and planning to add more, you cannot afford bad data. Mistakes compound, and garbage-in, garbage-out problems escalate.
n8n's RevOps team use Kernel to map hierarchies across their full CRM, as their firmographic source of truth, and to resolve thousands of duplicates. The data Kernel returns is significantly more accurate than what n8n had before.
After reviewing the proof of concept, Anne-Charlotte Chauvet, n8n's Head of Revenue Operations, said:
"This is what we need."
With Kernel data, n8n is now facilitating:
- A territory allocation process that works
- Account scoring rebuilt on accurate firmographics
- Enterprise expansion opportunities across existing customer hierarchies
- A platform for outbound and pipeline diversification beyond inbound
n8n is an amazing tool, trusted by both many of Kernel’s customers and by the Kernel team itself.
