Getting account data accurate is the hardest part of running a complex multi-region go-to-market motion.
This is why Greenhouse Software chose Kernel.
Greenhouse is a leading hiring platform, serving more than 7,500 companies and millions of job applicants for more than 10 years. With sales teams across North America, EMEA, and APAC, their CRM had grown to over 250,000 accounts, but the hierarchies were flat, inaccurate firmographic data had built up, and keeping the data clean felt like ‘shovelling sand’.
They'd tried contractors and multiple vendor tools. Nothing stuck.
Kernel is now Greenhouse's platform for accurate go-to-market hierarchies, identity resolution, core firmographics, and account deduplication. With reliable hierarchy data across all three regions, Greenhouse can now properly assign territories, launch their land and expand motion, and give their enterprise team the account structures they need to work full corporate trees.
