Rethinking Account Data for Confident Planning

If you’re in planning mode, your CRM needs clean, accurate, and trustworthy account data. In this session, Kernel’s CEO, Anders Krohn walks through how we use our own product inside Salesforce to build custom account hierarchies, define verticals, and maintain high-accuracy firmographics that RevOps teams rely on for planning at scale.

You’ll hear from Ramy Atassi, Senior RevOps Manager at Pigment, on how accurate account data reduces misfires, prevents missed ICP accounts, and creates more predictable planning cycles.

What You’ll Learn

How accurate firmographics prevent missed accounts during planning
How custom hierarchies and verticals improve book cutting
How to eliminate wasted time caused by bad account data
How trustworthy data enables confident, scalable planning

Watch the Full Conversation

Get the full session and walk away with practical steps you can use to improve your account data workflow and drive more predictable revenue.
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Watch the full video below.

Testimonials

Case Study →

"Removing 20,000 dead and duplicate accounts was just the beginning. Kernel gave us corporate hierarchies that actually make sense, unlike the outdated generic databases we used before."

Melanie Tsoi

GTM Ops Senior Manager

Case Study →

“High-conversion target account lists are integral to our go-to-market strategy. Kernel provides us with insights we previously could only get from reps manually researching thousands of accounts.”

Vadim Zakiyan

VP of RevOps

Case Study →

“Kernel let me create stellar territories for 100+ reps in 1 week, including finding 15,000 brand-new accounts.”

Sara Jordão

Revenue Operations Manager, Remote

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Rethinking Account Data for Confident Planning

What You’ll Learn

Watch the Full Conversation

Testimonials

"Removing 20,000 dead and duplicate accounts was just the beginning. Kernel gave us corporate hierarchies that actually make sense, unlike the outdated generic databases we used before."

“High-conversion target account lists are integral to our go-to-market strategy. Kernel provides us with insights we previously could only get from reps manually researching thousands of accounts.”

“Kernel let me create stellar territories for 100+ reps in 1 week, including finding 15,000 brand-new accounts.”