Your sales team uses surface level insights every other business uses. Get ahead of the competition with customized insights they don’t have.
Ensure every account in your list is a winner with AI-powered research that prioritizes accounts to match your ideal customer profile.
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Traditional Account Research vs Kernel
Kernel delivers customized and AI powered account data prioritization built for high-stake enterprise deployment
AI Account Research & Prioritization
Traditional vendor
Surface level enrichment creates manual work to compensate for generic and untrustworthy account data
Kernel
Build a prioritization engine based on custom account enrichment tailored to your business.
Account data quality
You have the same generic data as everyone else so your reps are manually researching accounts to decide if accounts actually match your ideal customer profile.
Enrich and prioritize accounts with custom data. Ensure every account is a great fit, mirroring the intuitions of your best reps at scale.
Pipeline generation efficiency
Manual research, list building and scoring leads to compensate for generic data leads to inefficient targeting and slow pipeline generation.
Focus on accounts that convert and scale pipeline generation with precision targeting built on prequalified and prioritized account lists.
Implementing improvements
RevOps are left using spreadsheets and tables to manually figure out scores for prospective accounts using surface level insights.
Kernel guides you through the process of ensuring your prioritization engine is a direct reflection of your go-to-market strategy.
What AI Account Research & Prioritization looks like
How AI Account Research & Prioritization accelerates pipeline growth.
Switch from speculative selling to precision outbound with customized data points that reveal whether an account truly is a good fit.
Drive rep productivity by only working accounts you know you can win. Kernel provides transparent reasoning to explain why every account is in the list.
Built for the enterprise technology stack
Customizable modules to fit your pipeline growth needs.
Pick and choose the modules you need to accelerate pipeline growth. Customize your modules to solve the exact problems you are facing.