Never miss a high value account your competitors have already identified.
Map the size of your entire market that matches your target customer criteria and source every account missing from your CRM.
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Traditional account sourcing vs Kernel
TAM Account Sourcing
Traditional vendor
Adding high volumes of low quality accounts into your CRM creates manual corrective work without clear impact on pipeline generation
Kernel
Never miss a high value account your competitors have already identified.
Account data quality
Generic filters limit the quality of accounts that can be sourced. Without a clearly mapped addressable market, it’s unclear how many good accounts are missing from your CRM.
Source accounts based on custom data points that matter to you. Generate pipeline as if your team had unlimited resources to review every company in the world.
Pipeline generation efficiency
Sales reps have to manually self source accounts to compensate for generic account sourcing
Map all accounts that match the nuances of your ideal customer profile and source every account missing from your CRM.
Implementing improvements
Your team is manually reviewing thousands of accounts from generic data dumps, looking for a needle in haystack.
Precise and fully managed process to scan all companies outside your CRM that match your ICP and de-duplicate them against your CRM.
What TAM Account Sourcing looks like
How Kernel's Account Sourcing accelerates pipeline generation.
"Kernel is critical to our sales strategy by ensuring everyone in the revenue function is aligned and focused on the right accounts of the right size."
Greg Johnson
Chief Sales Officer
Array enhances account targeting and sales efficiency with Kernel
